Where strategy meets design direction
My work sits at the intersection of research, product thinking, storytelling, and creative leadership. I enjoy taking vague asks, scattered inputs, and ambitious goals, and turning them into something teams can align around and build with confidence.
UX Strategy
I help define the experience direction by connecting user needs, business priorities, and product opportunity.
Research & Insight
I translate research, observations, and client requirements into clear narratives that shape the right design decisions.
Creative Direction
I guide visual direction, interaction quality, and the overall experience language across projects and teams.
Design Leadership
I work closely with teams to bring structure to ambiguity, sharpen ideas, and raise the quality of what gets shipped.
Work That’s Out in the Wild
Selected projects with SBI, TATA Steel, Adani, Mahindra, and more—each one a different kind of challenge.
A little about the person behind the process
I’m Vishal Wagh, a Creative Director and strategic design leader with over 13 years of experience in UI/UX, experience design, and digital strategy. I currently lead UI/UX work at Interactive Avenues, where I collaborate with cross-functional teams to shape products, pitch narratives, and digital experiences for major brands.
Over the years, my role has grown from designing screens to shaping thinking—guiding teams, framing opportunities, and helping ideas move from ambiguity to execution.
Notes from the journey
Beyond client work, I also write about design leadership, UX strategy, creative growth, and the lessons that come from building teams and solving real-world experience problems over time.
