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Strategy Meets Design

Creative Director | Experience Design & Strategy

The Story Behind the Screens

I currently lead UI/UX at Interactive Avenues, overseeing strategy and execution for enterprise dashboards, consumer apps, and ecommerce experiences. After more than a decade in design, I’ve learned that my real job isn’t just to design screens—it’s to align teams, simplify decisions, and create experiences people don’t have to think twice about. That’s the work that keeps me curious.

Work That’s Out in the Wild

Selected projects with SBI, TATA Steel, Adani, Mahindra, and more—each one a different kind of challenge.

SBI.jpg
Tata Steel.jpg
Adani.jpg
Mahindra.jpg
McDonalds.jpg
Start Sports.jpg
FAB.jpg
Cipla.jpg

Journal

I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

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