FAB
First Abu Dhabi Bank
First Abu Dhabi Bank, or FAB, is the largest bank in the United Arab Emirates. It offers personal and corporate banking services.
Client
First Abu Dhabi Bank
Year
2024
Category
Banking
Type of Work
Research
Competitor Analysis
Strategy
Visual Design
The Ask
This project seeks to redefine the FAB website by delivering a transformative user experience that places people at the core of every design decision. The goal is to create a dynamic, intuitive, and efficient digital hub that not only enhances usability and accessibility but also empowers users to achieve their goals seamlessly and effectively.
This project aims to revolutionize the FAB website's user experience, transforming it into a user-centric hub that prioritizes efficiency and effectiveness.
The Work
I spearheaded the FAB Bank website redesign, conducting in-depth market research to understand our competitor landscape and identify strategic opportunities. Leveraging those insights, I crafted wireframes with intuitive user interface (UI) elements and responsive design principles, ensuring a seamless user experience across all devices.
Finally, we brought our concepts to life through a fresh IA, prototype, leveraging them to affirm our design choices based on empirical insights.
The page follows a clear hero → products → tools → offers → support flow that matches a typical customer journey from discovery to action.
Key UX strengths
Primary actions are consistently placed and visually emphasized (large buttons, clear labels), which supports quick decision-making and reduces friction.
The top navigation distinguishes FAB and FAB Islamic Banking, which helps route different customer types without confusion and with ease.
