Passionate about people, design, and innovation.
A designer at heart and instinct. For over 13 years, design has been my way of understanding the world — a language I use to simplify the complex and bring clarity to chaos.
Today, I lead the UI/UX Department at Interactive Avenues (an IPG/Omnicom company), where I work with brilliant teams to shape digital experiences for some of India’s most iconic brands — including SBI, TATA Steel, and Adani Enterprise. Every project is a new opportunity to turn business challenges into intuitive, meaningful experiences that make a difference.
My journey through UI/UX, experience design, and brand strategy has taught me one thing: great design is never just about pixels — it’s about people. It’s about empathy, clarity, and finding the right balance between creativity and strategy.
Clients on This Design Journey
How AI Fuels My Creativity
As a Lead Design at Interactive Avenues, I spearhead AI-driven design methodologies, integrating tools like Figma AI, ChatGPT, and Claude to accelerate research, ideation, and prototyping.
Earlier at Sapient Razorfish, I led enterprise Gen AI integration, piloting AI for UX research and user insights, which generated $500K in new service offerings. I'm passionate about blending human creativity with AI to create scalable, user-centered experiences that drive real business impact.
Chasing Horizons on Two Wheels
When I’m not shaping digital experiences, you’ll find me on my bike, chasing horizons and clearing my mind—cycling is my reset button, blending endurance, adventure, and pure freedom.
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I love epic Alibaug-Shrivardhan rides—grueling coastal routes that test grit while rewarding stunning sea views. These hauls mirror design sprints: progress through consistent effort.
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Every morning starts with a 20km ride (rain or shine) for fresh air and focus. Cycle camping is pure magic—pedaling to remote spots, sketching under stars, balancing intensity with intention.
