Platinum Days of Love
by Precious Platinum
This microsite reimagines the campaign as a digital journey built around love, rarity, and commitment. It presents the collection, campaign message, and product discovery in a calm, editorial structure that feels luxurious and easy to explore.
Client
Precious Platinum
Year
2024
Category
Energy and Convention
Type of Work
Research
Competitor Analysis
Strategy
Visual Design
The Ask
The audit revealed a few major issues: unclear hierarchy, cluttered layouts, weak search performance, inconsistent icons, and poor mobile responsiveness. The homepage lacked a strong first impression and made it difficult for users to quickly understand what the Ministry offers.
The Work
We restructured the homepage around clarity, priority, and ease of scanning. Important services, news, and ministry updates were brought forward, while spacing, typography, and section grouping were refined to create a more logical user journey.
The final concept makes the Ministry’s content feel more accessible, structured, and modern. It improves the overall browsing experience while reinforcing trust, clarity, and public-service value.
UX Strategy, UI Design, Information Architecture, Responsive Homepage Concept.
In collaboration with the internal team at the Ministry of Energy (digital).