AUK
American University of Kuwait
The American University of Kuwait (AUK) is a private, coeducational liberal arts institution located in Salmiya, Kuwait. It operates based on the American model of higher learning, offering English-language instruction across 13 degree programs with a focus on critical thinking and personal growth.
Client
American University of Kuwait
Year
2024
Category
Education
Type of Work
Research
Competitor Analysis
Strategy
Visual Design
The Ask
AUK needed a website overhaul to boost prospective student engagement and application rates amid fierce regional competition—the old design suffered high bounce rates and poor navigation to key programs/admissions.
The Work
Delivered a clean, immersive desktop homepage with hero visuals, streamlined program showcases, and prominent CTAs for admissions/events, prioritizing mobile-first responsiveness and intuitive flows to convert visitors faster
Finally, we brought our concepts to life through a fresh IA, prototype, leveraging them to affirm our design choices based on empirical insights.
The page follows a clear hero → products → tools → offers → support flow that matches a typical customer journey from discovery to action.
Key UX strengths
Primary actions are consistently placed and visually emphasized (large buttons, clear labels), which supports quick decision-making and reduces friction.
The top navigation distinguishes FAB and FAB Islamic Banking, which helps route different customer types without confusion and with ease.
