Almarai
Sustainability Report Microsite
Almarai, the Middle East’s largest food and beverage company, wanted to transform its annual sustainability report into a more engaging, interactive, and accessible digital experience. The goal was to communicate the brand’s sustainability story while making data approachable and visually appealing.
Client
Almarai
Year
2024
Category
Sustainbility
Type of Work
Research
Competitor Analysis
Strategy
Visual Design
The Ask
Traditional PDF reports often feel static and difficult to navigate. Our challenge was to design a microsite that could bring Almarai’s sustainability data to life — turning complex information, performance metrics, and environmental initiatives into a cohesive and intuitive experience that reflects the company’s transparency and forward-thinking approach.
The Work
We began with a deep dive into Almarai’s sustainability pillars — environment, community, and governance. From there, we designed an interactive structure that highlights key achievements while maintaining a balance between storytelling and usability.
The design tone drew inspiration from Almarai’s brand identity: fresh, clean, and nature-forward. Vibrant imagery, fluid transitions, and a modular layout allowed for clear content hierarchy and visual rhythm. Animation and micro-interactions were used to subtly guide users through data, making the report feel dynamic and alive.
Design & Experience:
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Built around a seamless scroll narrative combining infographics, media, and storytelling.
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Optimized for mobile and tablet to ensure accessibility across all devices.
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Integrated data visualization modules to simplify complex sustainability metrics.
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Developed with a focus on performance and compliance with accessibility standards.
The final microsite elevated Almarai’s sustainability communication by making it digital, interactive, and engaging. It not only improved user engagement and readability but also strengthened the brand’s position as a regional leader in sustainable practices.
Art Direction, UI/UX Design, UI Animation
In collaboration with the Almarai Corporate Sustainability and Digital Teams.